Korean diplomatic missions worldwide organize integrated and creative public diplomacy events, “Korea Week”. These events showcase various aspects of Korea while being tailored to the local political, economic, and cultural context, earning warm appreciation and love from people around the world.
In 2024, 150 Korean diplomatic missions hosted over 350 Korea Week events, featuring Korea’s soft power assets such as K-pop, drama, cuisine, literature, and Taekwondo. These events played a significant role in enhancing the global understanding of Korea and promoting its positive image on the international stage.